| History
Colder’s
was founded in 1942 by Mr. Henry Felker as the Henry
Cooler Company. Not until an advertising sign misspelled
the name to Henry's Colder Company was the future namesake
created. Initially Colder’s was a refrigeration
service company. In 1946 Harry Felker joined the company
and Colder’s branched out into refrigerator and
freezer sales. Working
from the back of their truck, they began selling and
delivering freezers directly from the trains from which
they unloaded them to neighborhoods throughout Milwaukee.
Our first store was located at 14th Street and Fond
du Lac Avenue. In
the 1950’s we added clothes washers, dryers and
ovens to our product line. Two additional locations
were added in the late 1950’s, one at 52nd and
Fond du Lac, and the second at 27th Street and Oklahoma
Avenue.
The product line continued to grow in the 1960's with
the addition of kitchen dinettes sets and a larger selection
of household furniture. It wasn’t long before
a third location opened in West Allis at Hwy 100 and
Greenfield Avenue. In
1974 Colder’s moved into a new 100,000 square
foot location at 650 S. Hwy 100. This large and modern
facility conveniently located at the I-94 expressway
allowed the company to consolidate it’s existing
stores into a single location. In 1983 Colder’s
purchased the empty Wickes Furniture building across
the street which is the current location at 333 S. Hwy
100.
In 1993 we opened a second location at 9725 S. 13th
Street in Oak Creek. 
This new facility brought us closer to the south side
and the heavily traveled section of I-94 between Milwaukee
and Illinois.
Our Delafield store opened in late December, 2001.

It is located at I-94 and Hwy 83, South to Hillside
Drive. This is our first two-story building with a large
20 foot high atrium and waterfall.
December, 2004 brought us to Grafton along the Northshore.
It is located on the Northeast corner of I-43 and
Hwy 60. This fourth store is a clone to our Delafield
store but on a grander scale.
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